To be honest, this would discourage me. It is basically the Kickstarter model, when companies do not know what the demand for their product might be. If the product is new, there is no established user base, the company is small... then that model may make sense. For an established company with an installed user base it will look like what it is: trying to get customers to front its initial capital outlay. That's going to anger at least some of them. Right now, they are tap dancing on a land mine. IMO they need to do everything within reason to avoid angering even one customer. There are alternatives to Insteon. I'd rather Insteon came back, but if I think the company isn't being run competently that won't be much different to me than when was out of business.
This, of course, is only my opinion and I do not know how many others might share it.