As someone new to messing with home automation (HA), I think the first challenge for people to is to understand the "why" of doing HA. For me, at first, I would look at some of the products in the market and be unexcited. Turning on lights from my phone doesn't excite me. So, I think each person has to find the "why" of HA for them.
The other day I set up our entry light to come on when the door opens. I got that working and while my wife knew I was playing with it, she didn't get the "ah ha" moment until she came in one evening and the light came one automatically and she was happy to not trip over the kids shoes on the floor in the dark. She has asked me to change a few things with the lighting system to add ease-of-use. For example, she was always complaining my kids would leave the lights on in their rooms when they went to school and she would have to go upstairs and check all the lights. Now I have one button downstairs she can push to turn off all of the lights upstairs and she is happy every time she doesn't have to climb the stairs. (I've been thinking I could probably put a sensor up there to detect when the kids are gone.)
Once someone starts to understand the advantages of HA and what can be done, they start to come up with all sorts of new ideas.
I think HA is kind of like one of those things you didn't know you wanted or needed until you had it and then you wouldn't give it up. Like heated seats in the car in the winter, a Tivo, Netflix, a bidet, etc. So the implementation must be something of value.
I like the automated side of things. Like knowing in advance when something is wrong.
Things I'm playing with:
- Lighting system control/scenes
- using my alarm system sensors to trigger the lighting system based on door/motion sensors
- measuring temperature of freezer and door open alerts (lost 1/2 a pig when the door didn't get closed)
- I've got some sump pumps I need to figure out how to monitor nicely. Had two die but caught it in time.
- having my doorbell queue a message over my whole-house sound system (via sonos)
- need to get around to figuring out some window blind control
So, I think from a business stand point, the challenge is to sell the "why" of HA. The "how" is secondary. I like that the ISY can be remotely configured via the portal so service companies like yourself can offer after-install support to people.