The hub and it's related kits were not designed for the true home automation enthusiasts such as those found on here. It was designed to capture the general public who simply wants to control a few lights. While we may question why Insteon or person would go this route it is actually a sound decision. The avg. person does not want to take the time needed to properly learn the ISY nor invest the money in it not knowing if they will use it or not. The hub gets them started at a lower price. While UDI might not get the sale right away, as time passes and they add more devices, their desire for more control grows in which they become a UDI customer eventually. The hub got them started and the ISY completes the cycle.